View My Stats

Tuesday, 14 June 2011

Zara Melbourne - Preview & Store Opening Party

How lucky am I to have been invited to attend the preview of the very first Melbourne store?

I was lead on a tour through the store with a small group of bloggers, enjoying a glass of champagne and  shopping before everyone else!

Each section was explained in detail by the head office staff and I learned some facts along the way -


  • the Studio collection at the entry of every Zara store is the iconic pieces of the season, the best sellers and also the best quality merchandise
  • Zara has catered for Melbourne's love of black and included lots of black stuff just for us
  • Zara is all about colour this winter, even if Melbourne doesn't love it
  • Black and grey colours means playing with texture, especially for the guys.  I was very impressed with the men's section.  Men's high street fashion is virtually non existent in Australia and Zara had a full floor of well priced, up to date fashions for the man in your life.

The store itself is huge with great street frontage and is thankfully not cluttered.  I've been to many stores around the world (isn't that the highlight for Australians when heading overseas - to go to EVERY SINGLE Zara store since we've been so deprived for so many years???) and some stores, while having the entire range, are tiny making it a painful experience of rummaging.  The store here is logically set out and a pleasure to peruse.  Everything is styled perfectly and trends and occasions have their own little spots - the casual, the layering pieces.. the party pieces.  And there's plenty of winter and summer items on offer.

It's been weeks since the Sydney store opened and apparently the crowds are still insane, so I really enjoyed the opportunity to browse and try things without crowds.

I did find the prices $10-$60 higher compared to international Zara online store, but that seems to be a trend in Australia.  Still plenty of things under $100, including dresses and shoes.


I must admit I did find it strange walking down the street with a Zara bag.


I tried lots and lots on, but in the end only walked out with the above blouse (I really wanted a similar one in orange but wasn't brave enough).  I tried to steer clear of the "very Zara" pieces for fear of wearing the same thing as every other girl this winter.  I'll let it die down a little bit... right?  $119 for 100% silk.

And in case you weren't following my every step on Twitter while I was there tonight, here's some iPhone photos.


Crowd control!


First glimpse


I almost felt like I was in Europe


The orange top was calling my name... $139.  The coat was $220.


Gorgeous accessories - the leopard clutch was $159


Men's floor.


Some more men's


Brights, butterflies and champagne




Can anyone explain to me why Zara scarves are some of the most expensive items?



LBD



Colour blocking


Ballet flats for little girls... too cute!


19 comments:

  1. weeeeeeeee!!!!! i can't wait to go!! cheaper than flying to Malaysia... but not as exciting. :P

    ReplyDelete
  2. Anonymous11:26 pm

    How exciting that you got a VIP tour by the head office staff! Didn't think Melbourne would get a headoffice! The bright colours look amazing in store.

    ReplyDelete
  3. ValerieM11:35 pm

    From a Sydney blogger -

    styleintoaction.blogspot.com/search/label/Zara

    The large scarves start at $30-$40 for 100% viscose...the 100% linens go for $60-$70 & the 100% wool ones were $80-$90.

    For Sydney, the premium women's range (at the front of the store) was Zara Woman (& there was some "Studio" within that). But they didnt distinguish the "Studio" for us in Sydney...however they did highlight "Zara Basic" and "TRF" which I understand....so still trying to get my head around "Studio". There is also a "Premium Denim" also within "Zara Woman"....one of these days we'll figure that out....I like the way you post & your heaps of photos...will keep checking in, Ta

    styleintoaction.blogspot.com/search/label/Zara

    ReplyDelete
  4. wow you're lucky!
    cant believe the leopard clutch is so expensive... broke my heart a little bit.

    ReplyDelete
  5. Thanks for a great wrap up!

    Just a little jealous of your VIP champagne private tour.

    Yes, you are right. It's almost getting to be like European shopping here in Australia.

    SSG xxx

    Sydney Shop Girl blog

    ReplyDelete
  6. Great pictures, thanks for the overview! Everything looks so tidy and stylish, pity the crowds will mess it all up!

    I love the blouse you got! xx

    ReplyDelete
  7. AWESOME POST!!

    I wonder what the lines are like today?!

    YOU'VE GIVEN ME ZARA FEEEEEEEEEEEEEEEEEEEEVER!!!

    ReplyDelete
  8. A great event indeed, a shame we didn't get to meet but somewhat tricky in a sea of 700!

    I didn't brave the lines to actually buy something in the end. I did wonder though with two drops of new clothing a week i.e. soooo much clothing coming in- will zara have some sort of permanent bargain basement?

    ReplyDelete
  9. Anonymous9:46 pm

    "Is there really no way to transfer my VC and Wii - Ware games from my Wii to another. If you want to enjoy the game thoroughly then you need to get on board of a reliable online bingo site to get the maximum enjoyment as well as benefit of the game. The reason for this rather strange feature is that, as described above, apps in the Android Market are listed as they are submitted, without any testing.

    Feel free to visit my webpage :: video downloader
    Also see my web page - es.chancadora.com.pe

    ReplyDelete
  10. Anonymous2:49 pm

    The Federal Emergency Management Agency (FEMA) has made available to communities literature which provides guidance and
    technical information educating communities on how to become disaster resistant in the face of natural disasters.

    The Lenmar 1530 m - Ah for the Amazon Kindle 1 e-reader is the first choice for consumers.
    Although, sound card is integrated device, it functions similar to brightness of the screen when talking about
    power consumption.

    Here is my page :: gratis spiele spielen

    ReplyDelete
  11. Anonymous3:46 pm

    These five free basketball game apps for the i - Phone will
    surely help you get your game on. If you want to enjoy the game thoroughly then
    you need to get on board of a reliable online bingo site to get the maximum enjoyment as well as benefit
    of the game. A Twitter app for Zune has been created and is now available for download through Microsoft's Marketplace.

    My webpage - myvideo downloader

    ReplyDelete
  12. Anonymous2:26 pm

    Wacom is probably the first stop for such a device, although Aiptek also
    make some of the most popular tablets on the market.
    Like a pc when much too many programs are downloaded at the moment the process can shut
    lower from overuse. Although others may not have a specific
    machine for her, but at least they have most
    likely computers in their homes.

    Here is my web blog The Options For Fast Products In video games

    ReplyDelete
  13. Anonymous10:47 pm

    Without the internet, this is not possible to play these novoline games
    online and even they can't live online that they perform now with public for additional characteristics and completely attractive in a delusion earth to participate in a game. You will eventually run into the Download Location menu with two options: Wii System Menu and SD Card. However, make sure that your phone is equipped with a powerful processor to enable deeper searches and devise a strategy to give a challenging game of chess.

    My blog: youtube downloader online

    ReplyDelete
  14. Anonymous10:48 pm

    Tennis balls, wiffle balls, ping pong balls,
    and golf balls can also be used. Each program will have
    a box with a checkmark, find the programs you'd like to uninstall and uncheck that box. You'll have to
    keep the phone close (on the bed or in an armband) for the app to work.



    Here is my web page: myvideo downloader

    ReplyDelete
  15. Anonymous3:20 pm

    When you quit, you can immediately feel its decision within 24 hours, health benefits, which can cause
    you to not smoke forever. However, it is still possible to insect the
    terminals and make sure there is no corrosion. Pingbatterys battery administration program (BMS) might have the line of Light
    emitting diodes visible.

    Here is my blog ... kostenlos spielen ohne anmeldung

    ReplyDelete
  16. Anonymous3:21 pm

    When you quit, you can immediately feel its decision within 24 hours, health benefits, which
    can cause you to not smoke forever. However, it is still
    possible to insect the terminals and make sure there is no corrosion.
    Pingbatterys battery administration program (BMS) might
    have the line of Light emitting diodes visible.

    Also visit my site - kostenlos spielen ohne anmeldung
    My website :: youtube converter - wiki.dalas.ru

    ReplyDelete
  17. Anonymous8:21 am

    When you quit, you can immediately feel its decision within 24 hours, health benefits, which can cause you to not smoke
    forever. The Lenmar 1530 m - Ah for the Amazon Kindle
    1 e-reader is the first choice for consumers. Rechargeable batteries last longer than single use
    batteries before disposal and reduce the
    number of batteries you buy.

    Also visit my webpage; mouse click the next web page

    ReplyDelete
  18. Anonymous2:12 am

    The Federal Emergency Management Agency (FEMA) has made available to communities literature which provides
    guidance and technical information educating communities on how to become
    disaster resistant in the face of natural disasters. If you don't want to use Safari to navigate to pages, zoom in, and read articles, Byline may be just the app for you. For the first generation, you'll need
    to release the back cover from the unit by running a shim along the edge of the
    unit to release all of the clips holding the backing on.


    Feel free to surf to my web site; visit the following site

    ReplyDelete
  19. VIP! oh I really want to have it! Try do celebrate it at marrakech melbourne

    ReplyDelete

Thank you so much for taking the time to visit my blog and leave a comment.