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Friday, 13 January 2012

L’Oréal Melbourne Fashion Festival 2012 Cultural Program

The L'Oréal Melbourne Fashion Festival (LMFF) Cultural Program packs an artistic punch, with over 77 diverse and inspiring events throughout Victoria.

The program combines design, art and film to explore another side of fashion through a series of unique and interactive events, far beyond the runway.

Extending from the officially programmed events of the Festival week, LMFF Cultural Program runs through the entire month of March. In 2012 LMFF is thrilled to announce the Cultural Program has the support of leading Australian public and commercial galleries, who will host some of the program’s ‘hero’ events.

Graeme Lewsey, LMFF Chief Executive Officer said “The Cultural Program celebrates a number of iconic Australian designers including Linda Jackson, Mariana Harwick (celebrating 30 years) through to street groovers Alpha 60 in non-traditional fashion presentations. Fashion & Film events continue to morph from digital platforms to live screens across the Festival adding inspiring colour and movement”.

The 2012 Cultural Program highlights include:

Grace Kelly: Style Icon exhibition, at Bendigo Art Gallery traces the life
of one of the most photographed women of the 20th Century, exploring the
evolution of her style from actress to Princess Grace of Monaco, and
includes her haute couture gowns of the 1960s and 1970s.

CLICK! Fashion Photographers on Film, at ACMI goes behind the
camera to discover the world of a fashion photographer, featuring new and
classic documentaries exploring the world of these iconic image makers.
Fashion Loves Art Loves Fashion exhibition, at Sophie Gannon Gallery,
Richmond will showcase a collection of gems gleened from the creative
coupling occurring between art and fashion in Australia. Featuring
collaborations from Romance was Born, Scanlan and Theodore,
Rittenhouse and Josh Goot.

Hearts and Crafts at NGV is a documentary directed by Frédéric Laffont
and Isabelle Dupuy-Chavanat that pays homage to the artisans of the
numerous Hermès métiers.

Linda Jackson exhibition at NGV, is the first solo exhibition of Linda’s
work and will feature a number of rare and unique early pieces which
embody a particularly dynamic period in Jackson’s career during which she
was defining her visual and design language.

QV Lunchtime Style Series of live workshops at QV Square, is presented
by Melbourne’s most fashionable to give you tips to take home today’s
trends from fashion to home décor.

Windows by Design presented by the City of Melbourne and supported by
Peroni and Harper’s Bazaar, partners key Melbourne retailers with local
design talent to develop incredible window displays. Curated by Alex
Zabotto-Bentley and his team from AZBCreative.

For more information on the2012 Cultural Program please visit the LMFF website.

L’Oréal Melbourne Fashion Festival tickets are available through Ticketek or online at

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