One image is the Helena Rubinstein perfume ad, the other is an image taken on a camera phone and posted on Twitter.
In one, she's an average, albeit beautiful woman, in the other she's unattainable perfection (?)
Can you notice what I notice?
- Her eyes are a lot greener and brighter
- Her hair and eyebrows are a look fuller and shinier
- Her breasts and fuller and lifted
- Her neck and hands have no wrinkles
- Her skintone is lighter
- Her nails are whiter
A bottle of perfume in the Twitter image would not sell perfume, the ad photo would. That's just the reality, because we, the consumer are conditioned to be drawn to the perfect (?) image.