You'd forgive people for thinking that in Australia, riding a kangaroo is a form of transport. You'd forgive people for thinking that Sydney is the nation's capital. You'd forgive them if they didn't know that we can go swimming at a beach, or skiing at the slopes all within a couple of hours of each other.
But if you were a major company launching in Australia, wouldn't you do your research and figure out which land mark belongs to which city?
image from Gap Australia website